Believe me, it’s been my question too, and I’m still looking into it, even after 3 years in the biz. I have taken my quest to google, searching things like, “why is tweeting important for a business”, “should I include a zillion #hashtags”, or even (As I throw my head back and yell) “I just don’t understand what tweeting is all about”.
I will begin by sharing some of what my investigation reveled, in a little 101 tutorial.
Why businesses should have a twitter account
I citing this one right from Twitter themselves “What to tweet”
Firstly, they suggest to keep your tweet short and catchy. If you’re not new to tweeting, then you’ll remember not very long ago, how hard it was sometime conveying your message in 140 character or less. Twitter finally heard the cries of many and has increased it to 280 glorious ones. Also, keep your tweet to one specific topic, don’t try to cram a lot of different info into one. This actually works to your benefit, because it than becomes a new tweet for your followers.
Graphics are good!
Secondly, use eye-catching visual supports, after all, they are the first thing people notice. This means even if you have to throw yourself under the bus for a hot minute, if it’s for a good cause. Twitter adds that a tweet containing a visual element has a rate of three times more likeliness to have engagement, than those that do not.
Personally for me, creating graphics is a lot of fun, and since my kids are grown, I don’t have any more school projects to help with. The satisfaction I get from hand crafting a graphic is exhilarating, and becomes prideful, when it receives the engagement. There are many programs available to use, both that cost and are free. I recommend spending a little time researching your options.
